Course curriculum

  • 1

    Welcome and Introduction

    • Program Overview
    • Own Your Expertise® Program Planner
    • Tech and Software
    • Coaching and Feedback Calls
  • 2

    PHASE ONE: Analysis

    • Lesson 1: What is Thought Leadership?
    • Lesson 2: Pinpoint Your Thought Leadership Style
    • Lesson 3: The Teacher
    • Lesson 4: The Resource
    • Lesson 5: The Visionary
    • Action Step: Download the Thought Leadership Matrix
    • Lesson 6: Assess Your Capacity
    • Action Step: Read the Harvard Business Review article on 30 Elements of Value (Background Reading for Lesson 7)
    • Lesson 7: Know Your People
    • Lesson 8: Client and Audience Insights Workbook
  • 3

    PHASE TWO: Assets

    • Lesson 1: Overview & Checklist of All Brand Assets
    • Lesson 2: Personal Brand Audit
    • Lesson 3: Creating Your Media-Ready Bio
    • Lesson 4: Developing Your Signature Topics and Speaker One Sheet
    • Lesson 5: Optimize Your LinkedIn Profile to Attract New Opportunities
    • Lesson 6: Identifying Target Outlets
    • Lesson 7: Developing Your Pitch Script
    • Lesson 8: Developing Your Pitch List
  • 4

    PHASE THREE: Authority

    • Lesson 1: Understanding Permission Based Marketing
    • Lesson 2: Creating a Client/Audience Journey Map
    • Lesson 3: Choosing Your Pillar Platform
    • Lesson 4: Developing Your Pillar Content
    • Lesson 5: Choosing Your 30-Minute Webinar Topic
    • Lesson 6: Designing Your 30-Minute Webinar
  • 5

    PHASE FOUR: Audience

    • Lesson 1: Setting Up Webinar Systems & Tech
    • Lesson 2: Building Your Email List
    • Lesson 3: Creating Your Webinar Sign-Up Page
    • Lesson 4: Promoting Your Webinar
    • Lesson 5: Day Of Scripts & Tools for Delivering Your Webinar
    • Lesson 6: Debriefing and Assessing Your Webinar Experience
  • 6

    Assessment and Next Steps

    • Assessment & Next Steps
  • 7

    Coaching Call Recordings

    • March 10, 2021 Coaching Call